LeRib

While watching the Browns' glorious victory yesterday with Golak and our friend Maggie, I deduced two things during every commercial break: one, Jim Belushi and Jerry O'Connell standing next to each other with intimidating looks is possibly one of the funniest things ever and the McRib is back and loved by people of all races. From an advertising perspective, it feels like all I've been exposed to this week are McRib commercials and parodies of the LeBron James “What Should I Do?” Nike commercial. After thinking about it, I realized there is a reason behind the advertising planets aligning: the McRib is the LeBron James of the McDonald's menu. Here's why:

The McRib shows up when it wants.

For reasons that are unclear to me, the McRib is available only for a limited time before it returns back to being the taint of some form of animal and not touched by anyone at the McDonald's corporation. Much in the same way, LeBron James shows up for a limited time during the playoffs before he returns back to being the taint of Maverick Carter.

The McRib doesn't want to do it on it's own.

Come on, McRib. You know you have the sandwich talent and the following to be the most popular sandwich on the menu yet you're now willing to consistently work alongside the likes of the Big Mac and the Quarter Pounder. What the hell? Don't you remember dropping 48 of you on a family of 5 from Detroit?

The McRib had its “What Should I Do?” moment

In 2005, the McRib went on a Farewell Tour and had a “Save the McRib” campaign. It was a self-indulged ploy to gain more attention. I don't have any evidence, but I'm fairly certain Jim Gray was involved.

Some people are visually disgusted by the McRib, while others just love it.

When looking at the McRib, many are just plain grossed out at the sight. They want nothing to do with it and have had enough of its appearance right off the bat. Others love the McRib, enjoying every sight and spectacle involved with it from the dripping sauce to the smell of its onions to its whiny nature.

Come back next week. I may have a Wendy's Spicy Chicken Nuggets/Dallas Cowboys infrastructure comparison lined up.